Water is essential to everything we do in our lives – and we believe in the power of water that is clean. It has energized, hydrated, sustained, and cleansed humans for centuries and is our vital life source. However, the water we have been showering and bathing in is not what we thought it was. Our municipal water supplies have been compromised and no longer provide the clean, healthy water our bodies and minds need. We believe that the water you put on your body is as important as the water you put in your body.
After experiencing dry skin for years, we began to look at the water as a possible problem. What we realized was not only was water a problem it was the problem. It didn’t matter what lotion or oils we had in the bathroom. If the water had harmful contaminants in it like chlorine and other harmful chemicals, putting on more lotion was not solving the root problem: The Water. It didn’t take a degree in chemistry to realize that all of America’s water supply has increasingly become more harmful to our skin, hair and bodies over time and it’s only getting worse.
We are consumers, we love using products like you and we often geek out about the latest skincare routine and ingredient innovation. And because of this, we’ve thought about our beauty & wellness routines and where it begins… and like almost everything in life, it starts with water.