Instagram is one of the best marketing platforms for almost every kind of business. If you are ignoring this fact and do not have an Instagram business account, then it is a big mistake, as you will be missing on a lot of business opportunities that Instagram comes with.
You can face a long term business risk if to tend to pass out on social media, a chance that can bring down your business empire. Always remember each one of your customers or potentials has an account on one or more social media platforms. For the youths, which actually makes up most of the population across the world, a big chunk of them are on Instagram. In this post, we shall look at some ways to improve your Instagram social media marketing.
1. Create a rapport with your audience
Creating beautiful and quality Instagram content is not enough, you must always try to establish a rapport with your audience. You need to ensure that everyone who interacts with your content helps you in one way or another to take your marketing to the next level. This can be done by either encouraging the audience to buy or share the content with other potential customers. But how will you know which audience is a potential buyer and which one is just a regular Instagram user if you don’t create a rapport? Some Instagram insights that are essential in categorizing Instagram visitors include the following;
- Video views
- Follower activity
- Website clicks
2. Engage with your clients
Instagram, just like any other social platform, requires you to interact and talk with people in your social groups. This is vital in marketing, as you will want to know how they perceive your products. A common mistake is where you keep on spamming your followers with marketing materials, without allowing them to give views about the products, and you respond to their concerns.
Engaging with your audience by responding to their posts and answering their questions removes the autocratic behaviour and puts humanness in your business. This encourages more users to leave comments and genuine feedback that is essential for the growth of any business on social media. Note that comments play a critical role when it comes to ranking. Thus, your site will easily be ranked higher on Instagram.
3. Buy Instagram views
Instagram views, just like comments, play a vital role when it comes to marketing. It is quite hard for users to watch your product videos and leave comments if they don’t have any views. But getting Instagram views can be a hustle in the beginning, unless you boost it by buying Instagram views from reputable sellers like Social Boss, which you can find at https://socialboss.org/buy-instagram-views . They are cheap, but very effective when it comes to marketing.
4. Timing is key
Posting on Instagram might look like an easy and straightforward thing. After all, all you need is either a laptop or a smartphone, and then you start posting your rich content.
But for pro marketers, there is more than just posting when you get some free time. It is a skill that one learns over time. You need to understand the time at which most of your audience will be online so that they can view your content. After all, whom are you posting for, if not your audience?
To get the best from your posts, ensure you post at non-work hours like lunchtime and evenings, and weekends for B2C business. Statistics show that posting between 3 and 4 pm is the worst, as the posts will not get as many engagements as they should.
5. Be keen with visuals
Great content is what keeps your audience engaged and keeps them looking for more in your profile. By ensuring that the content you share is great and problem-solving, you can be sure that visitors will come back again and again.
But unlike other platforms like Facebook, images matter most on Instagram. Remember that this is a photo-sharing platform, and thus everything starts and ends with images. It is, therefore, essential to ensure that the images you share are visually appealing. Studies have shown that close to 93 % of buying decisions on Instagram are made based on the visual appearance of the products. If you sell products, you must post images that capture the buyer’s imagination.
6. Have Calls-to-action on every post
You sometimes need to remind the user what you want them to do. This is best achieved by putting a Call-to-Action on every post. Calls-To-action largely depends on the kind of business you are engaged in. They are customized to reflect the business and what they need to do. For example, if you want users to call, then you will provide a number to call. If you want them to download, then you have to give a link that will enable them to download. Whichever business you are dealing in, never forget to remind your audience of what you expect from the.
Instagram turns out to be the most favourable platform for your business to excel. However, this is only possible when you take care of some primary attributes of maintaining it.
So, if you already have an account on Instagram, you can tell us your experience or success story.
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